Soon after Rihanna launched her beauty makeup line Fenty Beauty. She has realized the importance of influencers in marketing the product to the new generation.
She has adopted a totally novel strategy to market her product and reach that billion-dollar market soon like Kylie Jenner.
She has created a space called ‘Fenty Beauty TikTok House‘ for the social influencers.
This place is well equipped with lightings and product to show off the products. It will help content creators with experimenting with new looks.
Selected Content creators will have access to this place. So far 5 social media influencers are selected for this and more will be joining. Her fellow housemates are Challan Trishann, Dawn Morante, Makayla, and Emmy Combs
Savannah Palacio is officially part of Rihanna’s Fenty Beauty TikTok House.
Here is the video of the launch.
Rihanna can be seen saying:
We are standing in the official first Fenty Beauty TikTok home. I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative.Rihanna
Here is the video of Savannah Palacio with Rihanna at Fenty Beauty TikTok House.